Friday, 13 September 2013

Coventions of a Music Video

Technical conventions;





  • Band shots - long shots showing the whole band, usually playing their instruments.


  • Shadows - dark atmosphere accentuates certain parts of the frame, adds to the mise-en-scene.
  • Equal time devoted to each band member, or in pop videos, more screen time is devoted to the key members of the group
  • Bright lighting to create an unthreatening, bouncy atmosphere - pop music.

  • High lighting to cast long shadows, giving the band "the spotlight" and emphasising their importance relative to the crowd (if present).
  • High angle/low angle shots and special lighting effects in pop videos - gives the impression of power or emulates being at one of their concerts. The special lighting effects could give the impression of higher production values to younger viewers.

  • Animation and CGI - pop
  • Colour effects - often monochrome



Narrative;

  • Balanced with performance, cut into performance, merged with performance.
  • Amplifies lyrics, illustrates simple lyrics.
  • Disjuncture - unrelated to the lyrics of the song.

Intertextuality;

  • Refers to the process where one media text takes ideas from another, such as a pastiche, parody or a homage.

Librarians pay homage in their re-imagining of the Beastie Boys - Sabotage video
 (link)
  • The borrowing of images and reconstructing them can be seen as post-modern.
  • Draws audience into text as they recognise elements.
  • Not all audiences spot these references, however.
Representation;

  • Glamorous lifestyle.
  • Playing out popstar lifestyle within the video.

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