Mood board

Music video:

The music video for Katy Perry's Last Friday Night is set during a teenager's party, similarly to ours, albeit with a more upbeat and typical American tone than what we are going for. The video uses panning and tracking shots and directly addressing the camera to make the viewer feel involved and creates a sense of busyness. Our video's tone will be much lower, created through low lighting and less addressing of the camera. This will maintain the busy atmosphere but will make the viewer feel like they are watching rather than participating in the action.

Found footage films, such as Paranormal Activity, have become very popular in recent years, especially with teenagers and young adults. Since this is the same audience our video and promotional materials are aimed at, it would make sense for us to use conventions that these films use as they are already proven to be popular. One of these conventions are deaths that happen off screen. This would be a good feature to use as lets the audience fill in the blanks, as well as death scenes being very hard to do well. 

We have taken inspiration from the running scene from Trainspotting for our own end chase scene. What sets this scene apart from other similar chase scenes is the camera angles. Where most have static shots, Trainspotting has a moving camera which is more involving for the viewer and shows facial expressions on all the characters. The changing of shots happens in time with the soundtrack, much like a well edited music video. The continuity is maintained throughout, with the characters staying the same distance away from each other and everyone got more tired with each subsequent shot.

Auxiliary tasks:

The silhouette from Hitchcock's Vertigo poster is a style we could emulate quite easily,  taking pictures of the actors from the music video in the typical "chalk outline" pose, then cut them out and change the colours in Photoshop. The style is recognisable by our teenage, young adult audience. An advantage of this style is that the images are easy to edit as we don't have to worry about the colours looking strange on the background and changing the size of the images does not make them pixelated.  

The 8-bit style is popular right now, an example of which is this iPhone case. While it would be hard to emulate the style exactly in Photoshop, we could do something similar by using the straight line vector tool to cut out portions of pictures or shapes.

The police line up is also a recognisable format for use in our Digipak photos. Again, it would be easy to Photoshop a picture of the actors in a line onto a blank line up background. It would be in keeping with the crime theme made by the song, the video and the other Digipak artwork.