Wednesday, 20 November 2013

De Staat - Wait For Evolution promo analysis




This promotional poster for De Staat's first album, Wait For Evolution, combines some elements from film posters and music posters. The band member's names are listed in a manner often seen in movie posters, with lead singer Torre Florim being both the "headline" name and at the forefront of the image. The font is bold and sans serif, making it easy to read and serious thematically. Other information, such as who did what on the album, are in a smaller typeface below.

The clothing worn by the band members is neutral to not clash with the sepia, weathered filter. The advantage of the filter is that the overlaid album logo and text pop really well against the background. The wolf and the font used in De Staat are the same as those found on the Wait For Evolution album, giving a sense of brand recognition and identity. Speaking of which, the aforementioned font is itself weathered, making it stand out from the album title underneath.


Posted by at

1 comment:

  1. Miss R Scott22 November 2013 at 01:55

    Current Working Level: Level 3 13 (C)
    To improve:
    • Follow all advice given on the blog and on formative feedback sheets.

    • Complete all storyboards, shot lists, scripts to excellent standard.

    • Include more images/visuals in your shoot organisation and relate these to existing bands’/artists’ promo material.

    • Explore and analyse your open questions in your questionnaire feedback.

    ReplyDelete

Subscribe to: Post Comments (Atom)