This is an advert for Kasabian's second album, Empire. The centrepiece of the advert is the band name in large, bold, stylised font. This draws the reader's attention straight away, although it makes the album name stand out less underneath, relying on its own font to catch attention. The picture used is also the album's artwork, which is useful for brand identity as the reader will recognise the image on the CD when shopping.
The album reviews serve to both attract new listeners who have heard of the reviewers, and to reassure fans of the first album that the follow up is also to a 4* standard. The writing is smaller, meaning the reader would probably read the reviews after they had both seen the artwork and read the larger text underneath.
Speaking of which, the text used is easy for the reader to glance at and take in the information. This has been done by the short phrase - The New Album - and a date, which leaves no unanswered questions. The factual intent of the phrasing is accentuated by the formal, serif font.
The red text above the websites gives information on the different formats and editions the album is available in. This would mostly be useful to current fans of the band who may wish to spend more money to get more content from a band they already enjoy the music of.
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