Questionnaire Analysis

I surveyed 20 people in my form group, with ages ranging from 11 to 17 (and the 27 year old teacher). There were 12 girls and 8 boys surveyed.



We hoped that finding out the favourite film genre would give us an insight to what conventions they like and what could be transferred into our muisc video. The popularity of the comedy genre tells us that our video should incorporate some comedic aspects to entertain the viewer. The other dominant genres are thriller and action, the two sharing similar defining features. We should try and make the video fast paced (through the use of quick cuts) to stop the audience getting bored looking at the same shot for too long.



There was a mixed response in regards to this question, with no catagory being particularly dominant. Traditional media and the internet are equally popular, meaning our music video and Digipak has the potential to appeal to a wide audience.


The majority of people surveyed are attracted to the music video through means other than the song itself, which means our Digipak has the potential to reach a large market with people who have not heard our song or artist before.



The favourite genre within the sample group is pop, which may have something to do with both the high proportion of girls and the younger age of the group surveyed, which pop music is marketed towards. As our music video (and the song itself) is geared towards an older demographic.


The questionnaires were answered in a manner in which we expected for the most part, however, the popularity of the artist does not seem to impact on the exposure to a music video. This is good news for us, as our audience will not be prejudiced against our video as they haven't heard of the band. Another interesting response is the equal exposure radio, television and the internet to music videos, with friends coming a distant fourth. This means both our digipak and magazine advert need to be of a high quality as they have equal reverence to potential customers.

In regards to the open questions (asking why the genres and videos where their favourite), the answers were quite self explanatory. For example, one answer to "Why is this your favourite film genre?" (answered romantic comedies) was "because they are romantic and funny". While not particularly enlightening, results like these show that the audience like their media at face value. These types of answers were particularly common in younger students (11-13), showing either their lack of understanding of what they like or simply not being able to articulate their feelings into words.