Sunday, 27 October 2013
Oasis - Dig Out Your Soul poster analysis
This poster differs from the Kasabian advert in that this Oasis poster was given away in magazines with the intention of being put up on the reader's wall. The content of the poster reflects this, with less marketing material and more prominence given to the artwork than on the advert for Empire.
The brand image stays in tact, as the font used throughout is the same as what is used on the album itself. The foreground contrasts with the background through the use of bright colours in the foreground against the paler colours. The artwork is abstract, which makes it more interesting as a display than just the album's artwork, which was what was on Kasabian's advert.
The centrepiece of the art is a record, perhaps a nod to the "classic" sound they were trying to achieve and to their older audience. While the poster is made to be put up, it retains some of its promotional value, telling anyone who sees it the release date of the new album.
The serif font is eye pleasing and is suited to be displayed.
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