How effective is the combination of your main product and ancillary tasks?

How effective is the combination of your main product and ancillary tasks?

Our promotional materials have been produced with our demographic in mind, created using conventions of the post-punk revival genre to best capitalise on what style of promotion has been proven to be successful. The tongue-in-cheek camp humour seen in our video (akin to that of The Libertines or The Darkness) carries over to our Digipak, although no actual image from the video has been used. This has been done as it better promotes the theme, as to have people on a Digipak slide would undermine the outlandish, unrealistic tone we were trying to achieve. In the Digipak, we used Photoshop quite extensively to make a product that was unachievable through conventional means, making the Digipak look more professional.

Using vibrant colours in our Digipak not only makes the materials stand out from other indie band’s Digipaks, but it also uses colours that were popular in our questionnaire of our market. The video itself is also tailored for our market in that its light-hearted theme is popular with our market and fits conventions set out by the post-pink revival genre.

The front and back covers for the band are seen at the top left and right, while the poster for the song is underneath.

The poster we made combines elements from the front cover (titles) and the back cover (blurred figures and translucent police tape) to create a poster that would be recognisable to people that have seen one and can then associate the images with the others. The newspaper used on the front is continued on the inside of the Digipak. The reason this was not used on the poster was it would be too much visually and we didn't want to overuse the theme too much as it is used extensively elsewhere. We chose to emulate a TV news ticker to solidify the media theme, especially since the camera and presenter overlay it. The choice of wording "case opens" is a more light-hearted way of saying the song is released and is more fitting with the theme.



The other slides in the Digipak have a different colour sceme to the others; red and orange as opposed to different shades of green. We did this as I did the outside coers and the poster while Jack did most of the inside covers. If we didn't change the colour sceme, the greens could have been slightly off, making the whole product look tacky. Another reason we did this was it would give the buying customers an alternate view on the band with the new colours, making them feel like they've seen something other people hadn't. We felt the use of silhouettes the whole way through the Digipak was effective as again it keeps the unrealistic tone. Concealed identity is a convention of the post punk revival genre, one which we adapted for our own use.



Here are the three inset slides of our Digipak.





Here are two examples of concealed identity being used by real bands. The first is The Futureheads' self titled album, while the latter is The Phones - Two Hearts, Two Heads.

Our promotion would  be focused mainly on the internet. Traditional media, such as television, magazines and radio, give little exposure to small bands, especially on a nationwide scale. Conversely, the internet opens up our promotional materials to a much wider audience that would not have heard our song otherwise. The chance of a breakout hit is much higher on the internet, too, as demonstrated by the Arctic Monkeys back in 2005. Our demographic spend more time  on the internet than other age groups, and so we feel this method of advertising would be most appropriate.