What have you learned from your audience feedback?

Early audience feedback

The first audience feedback we collected was in the form of twenty questionnaires completed by my form group, both genders between the ages of 11 to 17. A facet of note from the answers was the want for a simple narrative. We chose to adhere to the idea as that would be inclusive of more of the audience and sub plots are difficult to pull off in a couple of minute time frame.  The two favourite genres of film from the questionnaire were thrillers and comedies. We took this into account by using conventions of both, such as differing camera angles, foreshadowing of the corpses and an entertaining blend of narrative and performance. This easy to follow approach was the basis behind the sharing of common themes between many of the Digipak covers, as to not confuse the audience and make the whole product seem more self contained.

Our ideas pitch pulled up some issues with our initial ideas regarding the logistics of how we were actually going to make the video. While the ideas were not bad unto themselves, they were simply too difficult to produce given our lack of time, budget and experience. Our final idea took this into account being being linear in its structure, streamlining both the filming and editing processes.

Feedback from my Media class and other peers of a similar age

The video itself was received mostly positively. While it was commented that the shots we used were particularly amateurish, however the editing and feel of the piece were well received with the conventions used being clear. The Digipak was taken very positively. Aspects such as the composition and placement of images were rated highly, the theme came through clearly and consensus was that we used Photoshop very well. What we learned from this feedback is that we should have put more thought into planning the video, as although the foundations for a good video were laid, more polish was needed to make something resembling a professional production. The gulf in quality between the video and Digipak could be ironed out if the video were to be refined.  

Feedback from a Year 10 class

Around 10 students from a Year 10 class watched our video and looked at our Digipak. The feedback was similar to what my Media class said; however they were less scathing towards the video than my class were. This may be due to them taking the video as a whole rather than looking for more technical aspects. From this, I have learned that cinematography may be less of a deciding factor in whether a younger individual likes a music video than the content.