Since our song and music video are marketed towards teenagers and young adults, it makes most sense that our promotional materials are appealing to that group.
Our front and back cover used the same background, light and dark horizontal green stripes. This colour scene was chosen as it is easy on the eye and contrasts with the black, yellow and pink used elsewhere on the covers.
Throughout the materials, we aimed to keep a consistent theme in terms of colours, images, fonts and how the ban/song are represented. The newspaper headlines, silhouettes and police tape on the front and back covers have a tongue-in-cheek quality to them, expanded upon in the Digipak.
The light and dark green stripes from the covers and poster became red and orange stripes in the booklet. This was done for some visual variety and the red and orange contrasted better with the usually white newspaper headlines we used.
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